What I do;
I take full responsibility for business performance in complex and high-pressure environments. This includes:
Restoring alignment between commercial, operational and financial functions.
Rebuilding leadership teams and organisational structure
Driving strategic clarity and execution discipline
Leading key account strategy and negotiations
Stabilising businesses during crisis or transition
Who I am;
I am an experienced CEO with a strong background in leading businesses through complex challenges across multiple industries and international environments.
My focus is on restoring control, aligning organisations and driving performance when it matters most.
With an entrepreneurial mindset and a clear leadership style, I combine strategic clarity with decisive execution, ensuring that plans are translated into results.
Executive engagements
Business Stabilisation After Leadership Exit
Crisis leadership and full business recovery
A European subsidiary of an international group lost its entire management team overnight, resulting in operational shutdown and loss of financial control.
I was appointed as interim and took immediate control of the organisation, restoring financial systems, rebuilding trust with employees and stakeholders, and re-establishing operational continuity.
The business was stabilised, financial control was restored and a new management team was successfully implemented.
Commercial Transformation Under Market Pressure
Commercial transformation under market pressure
An international organisation faced severe market pressure, internal misalignment and declining performance.
I introduced a centralised planning and allocation structure, realigned the commercial strategy and led negotiations with key industrial clients.
Commercial volume increased significantly while improving control, forecasting accuracy and execution discipline.
Turnaround and Cultural Transformation
A family-owned business faced declining results, cashflow pressure and ineffective leadership.
I restructured the organisation, replaced key management roles, refocused on margin instead of volume and transformed the culture into a performance-driven environment.
The company returned to profitability and established a stronger foundation for long-term growth.
International Scaling and Commercial Build-Up
A technology company in precision agriculture required scaling from an early-stage organisation to an international commercial business.
I was responsible for driving growth, securing funding and building a scalable commercial structure.
This included raising growth capital, establishing an international sales and partner network, and shifting the organisation from a technical focus to a commercially driven model.
The company expanded into more than 30 countries, built relationships with major international partners and developed into a scalable and internationally positioned business.
When to call me
When performance drops and leadership needs to act.
When complexity increases and alignment is lost.
When decisions are delayed but urgency is high.
I typically work with companies above €50M revenue and 80+ FTE.
If this applies, reach out directly.
+31-6-50882863
bas@basvdv.com